Mena on movable type

Mena Trott, co-author of Movable Type, is interviewed on the south by southwest 2003 conference website. She tells what makes a good weblog:

I think that many of the characteristics of good traditional writing hold true for good weblogging. Conciseness and clarity are key. Also, never underestimate the power of a strong personal voice. A weblog written with a clear voice is really what hooks me — it gives me the sense that I know the person and, as a result, I become invested in their writing. What do I enjoy reading about? Apart from the weblogs of friends and acquaintances, I find myself mostly consuming items related to web-related technologies and pop culture. [Thanks to John Hiler for the pointer.]