Whenever anyone follows a link to a page on this website, my referrer log records where they came from. Most of my visitors come from Google searches, and the log shows the terms they were searching for.
It’s fascinating to see what people are looking for (and what they find on my site). During the past week the most popular search was sam sloan, which brought five people to a page about a noteworthy ratbag. The Google search put a link to my page at number 10, right at the end of the page.
Remarkably, among the 100 most recent referrals, at least six were at the top of the page of Google results:
(Yes, OK, I agree. Such a rich fulfilling life I lead, spending my holiday reading referrer logs…)