The pitch
Saturday 14 September 2013
I heard Martin Grunstein at the Institute of Architects the other day, speaking about How architects can make profits in a challenging environment.
Martin made some unflattering generalisations about architects’ websites. He even offered to help anyone in the audience to make theirs better. I sent him an email after the talk and, a few days later, he responded.
He liked this website but he told me—you need to have a stronger selling focus to it because the purpose of your site is to get people to hire your services. He said I should write a list of reasons for clients to hire me, and put it on the front page.
So I thought of six reasons and wrote them down.
Glazed ceramic tile house number, Via Del Campuccio, Florence.