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The pitch

Saturday 14 September 2013

I heard Martin Grunstein at the Institute of Architects the other day, speaking about How architects can make profits in a challenging environment.

Martin made some unflattering generalisations about architects’ websites. He even offered to help anyone in the audience to make theirs better. I sent him an email after the talk and, a few days later, he responded.

He liked this website but he told me​—​you need to have a stronger selling focus to it be­cause the purpose of your site is to get people to hire your ser­vices. He said I should write a list of reasons for clients to hire me, and put it on the front page.

So I thought of six reasons and wrote them down.

Glazed ceramic tile house number, Via Del Campuccio, Florence.

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